Overview

The project involved creating a logo, booklet and other visual assets for Connect at Work, an event run by GoChallenge to promote their workplace wellbeing app.

GoChallenge runs gamified, team-based movement challenges that re-energise culture, rebuild connection, and boost everyday energy at work.

The work was completed within a tight turnaround with some brand constraints already in place. Typefaces, primary colours, and illustrated character assets were already established, requiring all outputs to align closely with GoChallenge’s visual language while still giving the event its own identity.

Logo creation

To maintain brand consistency, I took key shapes from the GoChallenge logo and adapted them to form a new, event-specific logomark.

The resulting mark symbolises people moving forward together, with left-to-right movement reinforcing ideas of progress and teamwork.

This approach aligns the visual identity with both the Connect at Work event and GoChallenge’s core mission.