Overview

I was tasked with evolving the company's visual identity while respecting certain aspects of the established brand. The challenge was to modernise the legacy identity without losing recognition, retaining the existing logotype while designing a new, versatile logomark that reflected ENGAGE's core purpose of connecting people through virtual reality.

Alongside the refreshed identity, I developed a comprehensive brand guidelines document, introducing a cohesive visual system, supporting brand assets, and a suite of reusable templates. The result was a more contemporary and scalable identity that maintained continuity with the company's existing brand while providing a stronger foundation for future growth.